Industrial Design and Mechanical Engineering student driven by a passion for designing products that combine thoughtful aesthetics with practical function.
Drawing on mechanical intuition, manufacturing knowledge, and user-centred design principles, he seeks to create products that work as well as they look.
- +61 416 984 667
- naruncheng@gmail.com
- Melbourne, Australia
Personal Project
Kläsk Drinks
2023
- — Graphic Design
- — Personal Project
- — Concept to Completion
Kläsk is a speculative project for a client entering into the canned drink market. For this project a brand identity and unique packaging designs for each flavour of the kläsk drink were developed.
The brief centered on crafting a vibrant and energetic visual identity to convey Kläsk’s essence as a soda that offers a refreshing, fruity, and health-conscious beverage option for a younger, dynamic audience.
The design emphasized a sophisticated and engaging aesthetic, aiming to create a cohesive brand experience that stands out in the market and appeals to a youthful, trend-conscious demographic.
Initial ideation sketches. Rapid studies testing Kläsk’s logo and wordmark to capture a bold, energetic feel.
Iterative sketches experimenting with fruity motifs, shapes, and dynamic forms to distinguish each flavour while keeping a cohesive Kläsk identity.
Selected directions refined into clearer compositions, balancing typography, iconography, and negative space for a sophisticated yet playful shelf presence.
Translating initial concepts into Illustrator graphics.
Exploring the color palette to define the final product’s identity.
Unwrapped can designs of the final concept.
- +61 416 984 667
- naruncheng@gmail.com
- Melbourne, Australia
Industrial Design and Mechanical Engineering student driven by a passion for designing products that combine thoughtful aesthetics with practical function. Drawing on mechanical intuition, manufacturing knowledge, and user-centred design principles, he seeks to create products that work as well as they look.